Alternatively, you can listen to these sessions on Apple Podcasts or Spotify. Just click on the links below:

The Mortgage Broker Podcast: Business Planning for 2025: A Roadmap for Mortgage Brokers

Introduction
In this episode of The Mortgage Broker Podcast, we explored actionable strategies for creating a comprehensive business plan tailored to mortgage brokers in 2025. Joined by Jason and Derek, we discussed the essential components of a strong plan, the importance of tracking progress, and practical ways to navigate an evolving mortgage industry. This episode also highlights the upcoming Business Planning 101 event hosted by A Better Way Mortgage Group on Tuesday, December 17th, at 11:00 AM PST.

Note: The business plan template discussed in this blog is attached at the bottom of this post. Brokers are encouraged to partially complete the template before the event.

Why Business Planning Matters

Creating a business plan is more than a routine exercise—it’s a vital practice for brokers to ensure they:

• Adapt to changing regulations, market trends, and client expectations.
• Step away from daily operations to gain a clear view of long-term goals.
• Proactively address challenges, such as reduced commissions, shifting volumes, and rising competition.
• Establish a roadmap to achieve growth while staying efficient and compliant.

By investing time in strategic planning, brokers can position themselves to thrive in 2025 and beyond.

Key Components of a 2025 Business Plan

• Vision and Goals
  Define your vision for 2025 and beyond. Establish SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals to guide daily actions. For example, if your goal is $50 million in funded volume, break it down into daily tasks like lead generation, applications, and conversions. This clarity ensures consistent progress.
• Financial Projections
• Review profit and loss statements from the past year to identify trends and areas for cost optimization.
• Calculate realistic revenue targets and expenses, considering changes in commissions and operational needs.
• Plan for potential staff hires, technology investments, or marketing initiatives to support growth.
• Marketing and Sales Plan
  Develop a strategy that includes:
• Client Acquisition: Allocate resources to digital ads, SEO, referral programs, and community engagement.
• ROI Tracking: Monitor the effectiveness of campaigns and adjust as needed.
• Content Development: Create scripts, email templates, and value propositions to strengthen your outreach efforts.
• Operational Efficiency
• Implement or upgrade CRM systems like Zoho or Blue Mortgage to streamline client management, ensure compliance, and automate routine tasks.
• Consider outsourcing administrative functions, underwriting support, or document processing to save time and increase productivity.
• Professional Development
• Attend industry events, training sessions, and conferences to stay informed and network with peers.
• Take advantage of brokerage-hosted events, which often provide no-cost, high-value learning opportunities.

Actionable Tips for Business Planning

1. Block Off Dedicated Time
   Reserve at least four uninterrupted hours for focused planning. This time should be used to analyze data, brainstorm strategies, and refine goals.
2. Complete the Business Plan Template
   The attached template serves as a guide to structure your plan. Brokers should partially complete it before attending the Business Planning 101 event to maximize the session’s value.
3. Collaborate with a Buddy
   Pair up with a colleague, realtor, or peer to co-develop your plan. Sharing goals fosters accountability and provides fresh perspectives.
4. Set Regular Review Dates
   Schedule monthly or quarterly check-ins to evaluate progress, address challenges, and refine your strategies.

Prepare for the 2025 Market Environment

The past two years have taught us to anticipate volatility and focus on what we can control. Build your business plan on achievable actions rather than assumptions about market recovery. If the market improves, consider it a bonus, not a certainty.

Join the Business Planning 101 Event

For ABW brokers only: The annual Business Planning 101 session is happening on Tuesday, December 17th, at 11:00 AM PST. This interactive training will dive deeper into the business plan template and provide tailored guidance to help brokers refine their 2025 strategies. Click here to register for the event

Note: Brokers are encouraged to complete portions of the attached business plan template before attending the session to make the most of the interactive workshop.

Conclusion

Effective business planning is essential for navigating the complexities of the mortgage industry. By focusing on vision, financials, marketing, operations, and personal growth, brokers can build a roadmap to success. Start your planning now using the attached template, and join us on December 17th to take your strategy to the next level. Together, let’s make 2025 your most successful year yet!