
Behind the Broker - Unlocking Success with Insights from Lena Larsen
In the latest episode of The Mortgage Broker Podcast, we had the privilege of diving deep into the inspiring journey of Lena Larsen, one of the top-performing agents with A Better Way Mortgage Group. Lena’s story, spanning over 20 years in the mortgage industry, is not only a testament to her determination but also a masterclass in growth, consistency, and adapting to change. Here are the key takeaways that every mortgage professional can learn from Lena’s experiences.
From Russia to Real Estate Success
Lena’s journey began in Russia, where she completed a law degree before immigrating to Canada. Upon realizing that a legal career would require starting over, Lena pivoted to mortgages, inspired by her firsthand experiences buying a home. Her early days in the industry were challenging—navigating steep learning curves and building her expertise from scratch. Through perseverance and mentorship, she established a solid foundation, underscoring the importance of resilience and continuous learning in career transformation.
The Power of Coaching and Accountability
A significant turning point in Lena’s career was her decision to join a coaching program, which provided the structure and accountability needed to scale her business.
- Results Speak Volumes: Before joining The CORE Training, Lena closed $15 million annually. In her first year of coaching, her volume grew to $25 million, eventually reaching $40 million in 2024.
- Systems Matter: Tools like the Greatness Tracker helped Lena maintain consistency, ensuring regular outreach to referral partners, clients, and new prospects.
- Delegation and Focus: Hiring an assistant allowed Lena to focus on growth-oriented tasks, improving efficiency and reducing burnout.
Staying Ahead in an Ever-Changing Industry
Lena emphasized the importance of staying informed and engaged:
- Regular Training: Weekly lender calls hosted by A Better Way Mortgage Group have helped Lena explore new opportunities and stay ahead of industry trends.
- Leveraging Technology: Tools like Loom for video updates and the Canadian Mortgage App for client education have been game-changers, saving time while enhancing client experiences.
- Strategic Pre-Approvals: Lena now insists on pre-approval meetings to educate clients, streamline processes, and reduce last-minute questions.
Work-Life Balance as a Key to Sustainability
Despite her impressive achievements, Lena prioritizes her family, crafting a schedule that balances professional success with personal fulfillment.
- Time Blocking: Starting her day at 5 AM and wrapping up by 4:30 PM allows Lena to stay productive without compromising family time.
- Protected Time: Friday evenings and weekends are reserved for family, a discipline that keeps her grounded.
Lena’s Advice to New Brokers
When asked what she would do differently, Lena highlighted the importance of early adoption of tools like CRMs and maintaining strong relationships with clients and referral partners. Her advice:
- Master the Basics: Deepen your knowledge of lender products and policies to ensure efficiency and accuracy.
- Think Long-Term: Build relationships and maintain a consistent follow-up strategy to create a sustainable business.
- Be Adaptable: Continuously learn, automate where possible, and embrace technology to scale effectively.
Looking Ahead
Lena’s goal for 2025 is to grow her business by 20% while improving automation and client communication through her CRM. With a focus on sustainable growth, she exemplifies the mindset needed to thrive in a competitive industry.
Listen Now
For more actionable insights and inspiration, tune into Lena’s full interview on
The Mortgage Broker Podcast. Whether you're a new broker or a seasoned professional, Lena’s story offers valuable lessons on how to succeed in today’s ever-evolving mortgage landscape.
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Lena’s story is a reminder that with the right mindset, tools, and support, success is not just achievable but sustainable. Start implementing her strategies today, and watch your business transform!





