Mortgage Mastery - Top 3 Reasons Brokers found Success with Craig Vetter
In the latest episode of The Mortgage Broker Podcast, we had the pleasure of sitting down with Craig Vetter, a seasoned mortgage business coach, to discuss the three key pillars of success that separate top-performing mortgage brokers from the rest. Craig shared actionable insights and strategies that brokers can implement to improve their consistency, tracking, and processes—all of which are crucial for long-term business growth.
Craig emphasized that consistency is more important than intensity when it comes to building a successful mortgage business. Drawing inspiration from James Clear’s Atomic Habits, he highlighted how small, consistent actions over time drive sustainable success.
💡 “If you can consistently follow up with people who already know and like you, why wouldn’t you?” – Craig Vetter
Successful brokers don't operate in the dark. Craig underscored the importance of tracking key metrics such as:
By understanding where your business is coming from, you can double down on high-converting referral sources and move away from time-consuming, low-converting channels.
One of Craig’s most eye-opening examples was about tracking referral sources. A broker received 30 referrals from one realtor, but only one deal funded, while another realtor sent only two referrals, and both funded. Without tracking, the broker would have wasted significant time on an unproductive partnership.
👉 “It's not just about the cost of lost deals—it's about the opportunity cost of where you could have been investing your time.”
A repeatable and reliable process is what allows brokers to scale their business efficiently. Craig used McDonald's as an example—one of the most systemized businesses in the world, running on process rather than talent alone.
💡 “An inconsistent process leads to inconsistent results.” – Craig Vetter
Craig introduced a powerful new software tool, TMS, designed to help brokers analyze refinance opportunities, improve renewal retention, and convert more leads. One broker using this system found $8 million in mortgage opportunities in just two weeks.
With over $300 billion in mortgages renewing over the next three years, brokers must shift from a rate-first mindset to a value-first approach. The most successful brokers will be those who:
✅ Take a
consultative approach to renewals
✅ Proactively reach out to clients before their bank does
✅ Leverage
technology to scale their follow-up and tracking
To take these principles further, Craig is partnering with A Better Way Mortgage Group to launch an exclusive 8-month coaching program for 12 brokers looking to scale their businesses. The program includes:
LANGLEY
20178 96 Ave C325, Langley, BC V1M 0B2
SURREY
#405-7327 137th Street, Surrey, BC V3W 1A4
ALBERTA
305 – 1822 10th Ave, SW Calgary, Alberta T3C 0J8
ONTARIO
94 Broadway, Orangeville, ON L9W 1J9
M-F: 9am – 5pm
S & S: Closed
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